Your Position When The Client Doesn't Purchase

Let's be honest. This has happened to you before if you've ever been in any area of customer service. It can be discouraging, and defeating especially if you've worked really hard for a really long time. But it doesn't have to be.

I was recently talking to an artist friend of mine who was seemingly offended that a particular client hadn't purchased a certain piece of her art. This clearly really bothered her as she's passionate about her work, believes in it, and works night and day perfecting her craft.

Well I of course have been in this position before and perhaps you have too. I've found a mindset that will help if you'll take this journey with me, we're going somewhere.


Once I walked into a shop, just shopping around, seeing if anything caught my attention, and...well, I didn't have any shopper's luck that day. Once I thanked the sales associate and turned to leave, her face visibly dropped. This is not the impression we want to leave with who I call, a "non-client", which is who I was that day.

P.S. A "non-client", is a person that we work to convert into an "active client".


The last thing a retailer should do in any way, shape or form is make the client feel bad about not buying. So how do we overcome that? Your mindset when faced with this situation simply is, "it's here for the person it's here for".

That simple. When you do your best as a salesperson, let's first remember-that's our job! Secondly, don't forget that over 50% of clients will return to a salesperson whom they felt comfortable with and who wasn't pushy. So we shant ever lose hope! Our work is not in vain, and the next time you work for hours or even just quite a while with a client and they leave with nothing- rest assured, what's left behind is left for the person it's there for.



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@ 2023 by Mariah Walton