It's not about the sale!!! It's never about the sale. It's all about relationship building. When people enter your shop they do not want to feel like all you want to do is sell them something. Don't be that place. A woman wants to feel as if she's greeted by a trusted adviser, a person who's going to tell them the truth regardless of if they buy, and also a person who'll keep in touch even if they just came in and had a great chat. To me, you have to really just love being a

I really do. That's part of the reason I started West London Boutique. Starting out as a showroom in my home, I wanted to bring pieces in that would show that we're women, but also ladies. There was a time when women were adorned in gloves, lovely hats, stockings with garters, and high collars. I'd like to also note that marriages were at a 90% rate among couples. There was a chase. Women were courted. Men had no choice but to date them and enjoyed the "work" of uncovering an